Social media and ecommerce has an enormous impact in todays wine industry particularly among the internet savvy millennial generation this book analyzes new communication platforms used in digital wine marketing allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Successful social media and ecommerce strategies in the wine industry amazonde sznolnoki gergely thach liz kolb dani fremdsprachige bucher. This book focuses on principles and practices in digital wine marketing by providing a global overview of social media and e commerce strategies and practices in the wine business this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms. Successful social media and ecommerce strategies in the wine industry doi 101057 97811376029850001 other palgrave pivot titles jonas campion and xavier rousseaux editors policing new risks in modern european history amelia manuti and pasquale davide de palma the social organization managing human capital through social media piyush tiwari editor the towers of new capital mega . Successful social media and ecommerce strategies in the wine industry edited by gergely szolnoki senior research associate institute of business administration and market research geisenheim university liz thach professor of wine business and management sonoma state university wine business institute dani kolb manager kellen europe ml j u 57 9781137611985 ooni contents list of
How it works:
1. Register Trial Account.
2. Download The Books as you like ( Personal use )