Selling your services goes through the basic perennial process of getting clients to hire you as a service seller you need to follow a process thats different from that of a product seller most books on the market are about product selling and arent necessarily applicable to you this book is all about selling services its helped me a lot as a copywriter highly recommended. Get this from a library selling your services proven strategies for getting clients to hire you or your firm robert w bly. Prove to them you can get them what they want and theyll hire you of course dont make empty promises tell them why youre confident you can help them and remind them of the results youve helped others achieve in the past 6 red flags and how to respond clients are people too they have their own ambitions motives and goals sometimes those things might not align with what . The first place you typically look is organic growth pinpointing the most promising cross selling opportunities for additional services from your firm firms can also grow through opportunistic client acquisitions these opportunities seemingly fall in your lap one client relationship leads to another or you may respond to a rfp that came in through inbound marketing. 5 get clients through your personal activities all the group things you and your family do are opportunities to find clients take the time to converse with the other parents when youre taking your kids to soccer or dance be friendly when youre at the gym try to get to know other people and learn what their interests and concerns are
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