Do you matter how great design will make people love your company paperback how great design will make people love your company paperback robert j brunner. In do you matter how great design will make people love your company by robert brunner and stewart emery the authors argue that good design does not simply end at offering an attractive product or service but at creating an overall psychologically positive experience for the consumers quoting building a design. Get do you matter how great design will make people love your company now with oreilly online learning oreilly members experience live online training plus books videos and digital content from 200 publishers. Do you matter how great design will make people love your company certainly isnt afraid to demand attention all of the details bright orange cover too tall proportions monster san serif titles limited color palate grid adherence so obsessive that even the cover format is the same as the pages within . The added value here is in the subtitle how great design will make people love your company and brunner and emery are here to explain the role design can play in the competitive arena the book is targeted at corporate america rather than designers so core77s readership ought to be familiar with the design side of the material